Goalhanger’s Bold Rebrand and Spotify Campaign: A New Era for Podcasting
Goalhanger is a leading independent podcast company has launched its first multichannel advertising campaign in partnership with Spotify. This initiative features nine unique scenes showcasing individuals enjoying Goalhanger’s podcasts in everyday settings using Spotify as the platform to access these shows. Notable podcasts featured include The Rest Is Politics, The Rest Is History, and The Rest Is Football.
Goalhanger In conjunction with the campaign has unveiled a new logo and style guide, marking a significant brand refresh. The classic black logo has been replaced with a bold and modern blue design. This new logo will be reflected across all Goalhanger assets including show logos to email signatures.
The advertisements will run across social media and digital platforms, with a separate creative campaign featured on major out-of-home screens for the remainder of 2024. Notable placements include Leicester Square, Eat Street (Westfield London), and Meridian Steps (Westfield Stratford City), further amplifying the real-world presence of Goalhanger shows.
