Spotify Expands to Become a Full Content Platform
Spotify, once only known as a music streaming platform, is rapidly growing into a diverse content platform. Over the past five years, the company integrated podcasts into its audio-focused music app, giving it a strategic edge on other players in the market.
This transition enforces Spotify’s focus on audio-visual enhancements, which results in better user engagement through diverse content offerings.
Globally, Spotify has analyzed a remarkable increase in popularity across various genres. Afrobeat has seen rapid growth over the past 12–18 months, while country music has also expanded significantly.
The trends show Spotify’s success in promoting regional genres to a global audience. The company will benefit from its efforts to adapt and grow as a multimedia content hub.
